Leveraging the power of events to build, connect and grow communities.

More than just a great party.

Founded by Bob Pinchin, Sway Events designs and produces end-to-end event programmes that engage and connect communities, celebrate success, and inspire attendees through world-class experiences.

What makes Sway Events different is our approach to delivering value. Putting on a memorable event is the easy bit. It’s everything else we wrap around it that truly delivers impact, and this is where we shine:

Winning Award Programmes

We design, implement and manage award programmes – from the management of entries, to the facilitation of the judging process, and the announcement of winners at world-class award ceremonies.

Sponsorship Rockstars

We help you find, onboard and keep event sponsors to ensure your event has the support and funding needed to succeed.

Unforgettable Experiences

We plan, activate and deliver business events, conferences and trade shows to meet your event goals and budget. Size is not an issue. We deliver everything from intimate and boutique, right through to large scale events and conferences of 1,500+ attendees.

Spreading the Word

We help you to create the buzz and build your event brand through creative event marketing , PR and communications programmes. We have the networks and connections to ensure the right people attend.

Our Team

Bob Pinchin

Bob Pinchin


Loren Taylor

Loren Taylor

Creative Director

Angela Murphy

Angela Murphy

Senior Event Producer

Greg Ward

Greg Ward

Event Host and MC


NZ Hi-Tech Awards

Celebrating the success of the NZ Hi-Tech sector

The NZ Hi-Tech Awards are NZ’s premier technology awards celebrating New Zealand’s most successful high-tech companies and highest achieving individuals. Launched in 1994, SwayEvents have worked with the NZ Hi-Tech Trust for the last 16 years to deliver the full, nationwide awards programme which culminates in the black tie Gala Awards evening, the highlight of the New Zealand tech industry calendar.

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Electrify Aotearoa

Empowering Women in Entrepreneurship

The must-attend conference for women founders, Electrify Aotearoa addresses the unique challenges faced by women in entrepreneurship, connecting attendees with a vibrant community of like-minded women in the New Zealand startup scene. SwayEvents works with the Ministry of Awesome to deliver this very special annual event.

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Talk to us

Suite 2, Level 1, 18 Railway St, Newmarket, Auckland 1023.